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Coca Cola Advertises in St Mark's Square

5/7/2019

 
Walking Tours of Venice
Pigeons forming the words Coca Cola, St Mark's Square, Venice

In the 1960s some bright spark at Coca Cola came up with the idea of using the famous flocks of pigeons in St Mark's Square to advertise the company's name in a very eye-catching way. 

It was not an original idea. Coca Cola had borrowed it from Assicurazioni Generali, a Venetian insurance company, which had its headquarters in the piazza. Assicurazioni Generali would regularly set out birdseed in such a way that the pigeons would form the letters A G. 

A word of advice to any companies who might like to follow suit: since 2008 it has been against the law to feed the pigeons in Piazza San Marco. 

Pigeons forming the two letters AG, St Mark's Square, Venice

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    Blogging about Venice:
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    My name is David Lown and I am an art historian from Cambridge, England.

    Since 200I I have been living in Italy, where I run
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